JW Pro shipping to 25+ European countries
Premium European quality
Effective formulas, real results
 
5 key facts:

Manufacture: EU, CPNP, GMP

Active care base with hyaluronic acid, amino acids and vitamins E and B3

Invisible matting and soft-focus effect

SPF 50 and BPF 81.4%

(confirmed by in vivo and in vitro tests)

Mineral formula with zinc and titanium

without nanoparticles

LET'S GO!

HOW IT WORKS:

Microencapsulated active ingredients in the powder are activated by skin enzymes and provide prolonged action: they deeply moisturize, strengthen the barrier, and protect against UV and blue light.

WHY IS THIS IMPORTANT:

HEV light (400-450 nm) from screens disrupts collagen and DNA, causing oxidative stress and pigmentation. Research (ScienceDirect 2023, PMC11882610) confirms that protection from HEV is just as important as protection from UV. Velvet Powder demonstrates 81.4% protection in this range.

WHAT IS THIS:

Velvet Powder isn't just a finishing mineral powder. It's a next-generation skincare tool that simultaneously protects, restores, and improves the appearance of your skin.

We've created a powder that works like a treatment: it moisturizes, protects, and makes your skin perfect even without makeup.

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A unique delivery system for active ingredients

Key Features
Technologist Quote
  • Oligomolecular liposomes are activated by skin enzymes and release substances for prolonged care.
  • Deep Hydration: Sodium PCA, Lactic Acid, Alanine, Serine, Glycine, Hyaluronic Acid
  • Antioxidant Protection: Niacinamide + Tocopheryl Acetate

Intelligent mattifying base

  • Japanese amino acid powder provides delicate mattification and soft focus without a “drying” effect.
  • The result is smooth, fresh skin without an oily shine.

Next-generation mineral UV + HEV protection

  • The Spanish physical filter (zinc and titanium in non-micron sizes) guarantees reliable protection against UVA, UVB and HEV.
  • Easy to apply, suitable for sensitive and reactive skin.
CONFIRMED RESEARCH RESULTS:
  1. SPF in vivo: SPF = 53.3 ± 1.6 (standard PN-EN ISO 24 444:2020-06/A1:2022-09, 10 volunteers, ITA-TEST, 2025)
  2. SPF in vitro: SPF = 51.3 ± 4.0 (spectrophotometry, xenon lamp SPF290/S Optometrics)
  3. BPF (Blue Light Protection Factor): 81.4% in the 400-450 nm range, the effect persists after UV irradiation

Ingredients/INCI:
Zinc Oxide, Zea Mays (Corn) Starch, Titanium Dioxide, Lauroyl Lysine, Mica, Silica, Phospholipids, Hydrolyzed Corn Starch, Microcrystalline Cellulose, Parfum (Fragrance), Triethoxycaprylylsilane, Tocopheryl Acetate, Sodium Pca, Lactic Acid, Urea, Glycine, Niacinamide, Allantoin, Alanine, Serine, Sodium Hyaluronate, Benzyl Alcohol, CI 77 491 (Iron Oxides), CI 77 492 (Iron Oxides), CI 77 499 (Iron Oxides).

Free from nanoparticles, silicones, fragrances and alcohol.
Complies with EU Regulation 1223/2009, registered in CPNP, manufactured under GMP
  • Apply a small amount to dry skin with a brush using patting motions.

  • Use as a finishing step to your skincare routine or to set your makeup.

  • When applying over a creamy SPF, wait until it is completely absorbed (10-20 min).

How to use

  • Instantly improves appearance - mattifying, evens out skin tone, soft-focus effect

  • Comprehensive protection against photoaging and blue light

  • Gentle skin care throughout the day

What does your client get?

Reviews
Research and confirmation
  • SPF in vivo: 53.3 ± 1.6 (ISO 24444)
  • SPF in vitro: 51,3 ± 4,0
  • BPF: 81.4% in the range of 400–450 nm
Laboratory: ITA-TEST (Poland, 2025)

Scientific basis:
  • PMID 36333965 — HEV induces inflammation and oxidative stress; vitamin C is effective in protection.
  • ScienceDirect S0923181123001500 — HEV disrupts epidermal DNA and junctions.
  • PMC11882610 - confirms the need for photoprotection against HEV.
"The product is intended for professional and home care under the supervision of a cosmetologist."
Disclaimer
If you would like to try our products in your home care, will find the contacts of our partners in your city HERE
If you are a cosmetologist, you can find out the terms of cooperation here
Contact information: